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主页企业学习资源 外贸英语 外贸英语

外贸英语:电邮的14条不成文规定

Keep every email as short as you can; it saves you time and, more importantly, respects the recipient's time.
电邮要尽可能简短。既可以帮你省时间,更重要的是,也尊重了收信人的时间。

The faster you respond, the shorter your response is allowed to be.
回复越快,内容应越简短。

Always include one line of context if the recipient isn't expecting this email.
若收信人事先不知你要发这封邮件,记得先加一句介绍。不管你与收信人首次联络还是经常共事,这一点都十分重要。

Put your "ask" or "action items" first in the email, not last, and make them explicit. It should be immediately clear to the recipient what you want.
把“问题”和“任务项”明确地写在开头,而不是最后。这样一来收信人一下子就能明白你的诉求。

If there is a deadline, say so. If the request is not urgent, say so.
若有截止期限,请说明;若要求并不紧急,也请说明。

If you don't need a response and an email is FYI only, say so.
若邮件无需回复,仅供参考,请说明。

Make any questions as specific as possible. "What do you think about the proposal?" is not a good question. "Can we go ahead with the vendor’s proposal of $20,000 by Friday?" is better.
所有问题请尽可能准确描述。“你觉得这个提案怎么样”不够准确,更好一点的版本是“我们能接受卖方提出的两万美元的提案吗?”

Use bullets or numbered lists when possible. These are easier to skim than blocks of text.
多用黑点或数字来编号。这样比大段文字更易速读。

When something is really important, bold it.Do not overuse bold in your emails.Use legible fonts.
重要事项请加粗。不要事事都加粗。使用清晰易读字体。

If you receive an ask from someone else but can’t respond right away, answer letting him or her know when you'll get to it. This will save you check-in emails and help the other person plan.
若不能立即回复,应回复发件人一有进展会立即知会他/她,以免反复收到追问邮件,同时让对方心里有数,不必白等。

Always CC the minimum number of people necessary to get the job done. The more people on the email chain, the lower the feeling of responsibility to answer.
仅抄送必要的人。收到邮件的人越多,回复该邮件的必要性就越低。

Use “Reply All” only when truly needed. No one likes that person who clogs the whole department's inbox.
不必要时别点“回复所有人”。谁也不喜欢喜欢给全部门收件箱添累赘的人。

Don't hijack a thread on one topic to discuss another topic. Start a new email thread instead, with the relevant subject line and recipients.
若想更改话题,请重开一封邮件。可以再加上相关主题和收件人。

If you are emailing for business purposes, have your contact information and title in the footer. The simpler, the better.
若因工作或生意需要发电邮,记得在页脚处加上联系方式和头衔。当然,越简短越好。

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