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什么是“注意力经济”

The Attention Economy is a marketplace where consumers agree to receive services in exchange for their attention. Examples include personalized news, personalized search, alerts and recommendations to buy. Note that the Attention Economy is different from the tradional meaning of an economy, because it isn't about buying and selling - although ultimately those things may occur.
注意力经济是一个消费者以他们的注意力换取服务的市场。例子包括个性新闻,个性搜索,快讯和购买建议等。要指出的是,注意力经济有别于传统经济含义,因为不是关于购买和销售,虽然这些行为最终也有有可能发生。

News feeds illustrate the point well, since they ask for consumers attention in exchange for the opportunity to show them advertising. Search engines also show ads (asking for consumers attention) in exchange for helping users find answers online (a service provided for free in exchange for that attention).
News feeds就很好的证明了这点,因为他们要求用消费者的注意力来交换展示他们广告的机会。搜索引擎也用显示广告(要求消费者的注意力)来交换帮助在网络上找到答案(利用免费服务来交换注意力)

A key point is that The Attention Economy is about the consumer having choice - they get to choose where their attention is 'spent'. Another key ingredient in the attention game is relevancy. As long as the consumer sees relevant content, he/she is going to stick around - and that creates more opportunities to sell.
一个关键点是,注意力经济是关于消费者有选择权利---他们选择在什么地方“花费”注意力,另外一个注意力游戏中的关键因素是关联性,只要消费者看到相关内容,他/她就会在这些内容中停留,这就创造了更多的可以销售的机会。

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