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几种让客户满意的奇思妙想

Organize an executive breakfast 共进早餐

Organize an executive breakfast for your 10 best (not necessarily largest) clients.Do not allow your top decision maker to send a substitute. Make it exclusive and special.
组织你10个最好(不一定要最大的)的客户与CEO共进早餐,这样会比较独特。但不要找人代替CEO。

Build a list of your favorite people in your accounts 在你的账户里面选取你最喜欢的人

Veview their LinkedIn profiles, and offer to introduce them to someone else in your trusted network. Repeat this ten times over the next 60 days.
查看他们LinkedIn里面的档案,并把他们介绍到你新人的圈子里,在接下来的60天内做10次这样的事。

Write thank you notes 写一些“谢谢”的便条

Write thank you notes to your referral partners and clients who recently renewed their services or agreements with you.
写一些“谢谢”的便条给你相关的同事和那些最近跟你达成新的服务或协议的客户。

Develop a series of 3-5 short videos 做3-5个简短视频

Develop a series of 3-5 short videos explaining your assessment of your current marketplace, and its implications to your clients. This can be accomplished with a high
definition video camera for less than $200. Perfect is the enemy of done.
做3-5个简短视频,介绍你所在的市场,以及和你客户的关系。这个可以用低于200美元的高清摄像机来完成,不要追求完美。

Ask your top five clients about their favorite charity 询问你顶级的5个客户他们最喜欢的慈善活动

Offer to volunteer your time or attend their next fundraiser to show your support. Avoid offering to write them a check. Time and talent are equally in need. If it is a political or religious affiliation that does not align with your values, ask for their top three charities.
抽出时间去参见他下次的募捐来显示你的支持。尽量避免只是给他们一张支票。时间和精力同样需要付出。如果是一项跟你的价值观相反的政治和宗教的活动,就仅仅问他们前三的慈善活动。

Take your clients outdoors 带你的客户去参加户外拓展活动

Nothing clears one's mind faster than a brisk walk, hike, or bike ride.
没有什么比快速行走、远足或骑自行车更能让你了解一个人的心。

Conduct success interviews 做一些有关成功的采访

How did they build their career or business? What are their secrets to success? If they could change one thing within their industry, what would it be? Show them you care and seek their wisdom. Ask if you can publish their story on your company blog.
他们是如何发展自己的职业或生意的?他们成功的秘诀是什么?如果他们能改变他们行业的一件事,那会是什么?让他们知道你很关心并愿意寻找他们的智慧。询问他们愿不愿意你将他们的故事发表在你公司的日志上。

Surprise them with a one-time upgrade 用准时的升级跟他们惊喜

This happens in some of the best online retail firms, such as Zappos. They have provided me with free one-day shipping without my requesting it for the last five orders I placed. I'm hooked for life.
这些对那些最好的网上零售公司来说很重要,例如Zappos。他们为我刚刚下的5个订单都提供一天的免费送货服务,即使我没有这样要求。我对这样的生活着迷了。

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